What is the Story Spine?

Stories can inspire, motivate, teach and influence us. Every good story follows a predictable pattern. The story spine, popularized by Ken Adams, captures this predictable pattern. The story spine is like laying the foundation of a building. You will still need to build the walls and install the windows and decorate the building, but the foundation is what will make it solid. What type of story do you want to tell or create? What will the foundation of your story be?

Try out the Story Spine that corresponds with the type of story you are interested in creating:

MORE STORY SPINES COMING SOON: Brand/Product Story • New Idea Story • Customer Story